For freelancers, experts, coaches, marketers, consultants, and anyone who wants to build freedom through digital offers:
For freelancers, experts, coaches, marketers, consultants, and anyone who wants to build freedom through digital offers:
The $7 Book That Reveals the Playbook Behind $150 Million in Info Product Sales and 20 Years of Quiet Wins Online
How to Capitalize on the $200 Billion Digital Education Boom...
Even If You Have No Audience, Product, or Brand (Yet)
How to Capitalize on the $200 Billion Digital Education Boom... Even If You Have No Audience, Product, or Brand (Yet)
Every few decades, a new window opens.
One that lets everyday people generate extraordinary income — without permission, connections, or startup capital.
That window is open now.
Online education, digital training, expert-driven content... it's BOOMING.
The information economy is expected to pass $200 billion annually — and those who understand how to publish and package information knowledge are winning big.
But most people still don’t know how to tap into it… even as others get rich around them.
This book shows you exactly how to do it.
It reveals how I quietly built multiple 6-, 7-, and 8-figure info businesses… while working just a few hours a day, while having an amazing lifestyle and without chasing trends or spending hours posting daily.
Why Most People Stay Stuck... and How to Skip the Grind
If you're like most experts or marketers, you've probably been led to believe you need to…
– Build a personal brand
– Create endless content
– Launch complicated funnels
– Be the face of a podcast or YouTube channel
– Spend months “building authority” before you can earn anything
That’s the trap.
I call it the visible grind — a loud, exhausting loop that keeps smart people busy but broke.
But there’s another game being played. A quieter one.
By people who understand how to turn structured information into scalable, durable income streams.
No ego. No noise. No algorithm chasing.
They build offers. They own systems. They collect revenue 24/7.
And most of the time, you don’t even see them coming.
What It Really Means to
Be a Publisher Today
Being an information publisher today is about leverage.
All you need is:
➡️ A simple offer
➡️ A simple delivery method
➡️ A repeatable traffic + conversion engine
That’s it.
When you understand how to extract value from knowledge — and organize it into the right publishing model — everything changes.
You can take what you know (or what someone else knows), plug it into this framework, and start generating income in days… not months.
What This Model Actually
Looks Like in Real Life...
☕ Waking up in a sunlit villa, sipping your first coffee of the day as Stripe and PayPal quietly notify you of overnight sales
🚶 Taking long, relaxed walks through your favorite city (or hikes in nature)… while your emails close new customers on autopilot
🛫 Spontaneously booking a weekday trip to the Caribbean, the Mediterranean or the Swiss Alps without ever needing to "hop on a quick call" with pestering clients
🏖️ Glancing at your phone poolside and seeing new buyers flow in while your system does the heavy lifting
💰 Building and scaling your business from a rooftop lounge… or a quiet cabin in the mountains… or your favorite café around the corner
🔋 Working when creativity strikes — not when a boss or algorithm demands it
🧠 Spending more time thinking, creating, and designing your next move… and zero time pitching DMs or chasing clients
⏳ Living in full control of your time, income, and energy… because your offers are the engine and don't depend on your manual labor
This is the publishing life.
And once you experience it, there’s no going back.
It’s what I — and the top 1% of information publishers — do every single day.
How It All Started (From Zero)
I started selling online in the early 2000s — from a small bedroom in my parents’ house, armed with nothing but a small computer, an internet connection, and the drive to figure it out.
And in 2006, I launched my first real information product... in a market I knew nothing about.
I simply interviewed experts, transcribed the conversations, packaged the insights into an ebook… and sold it online.
It brought in sales within days and opened my eyes to a whole new world of leverage.
That’s when everything changed.
That’s when I discovered the true power of being an offer owner.
Of owning the pipeline.
Of controlling my own destiny.
This was right after I retired from professional tennis — where I had trained for years at the highest level, competed in the juniors against players like Rafael Nadal, Novak Djokovic, and many others you’ve likely seen on TV if you follow tennis.
I had been recruited by Roger Federer’s coach to train full-time at the National Tennis Academy… and even had the chance to hit with Roger himself.
But a career-ending injury forced me to pivot… fast, and for good.
So I went all-in on online entrepreneurship and committed to mastering the business of digital leverage.
It was 2007, and I had…
No audience.
No network.
No funding.
No credibility.
But I had one asset: the ability to test, launch, and refine offers, funnels, and businesses.
Since then, I’ve launched and consulted on 1,000+ information products, generated over $150 million in sales across dozens of industries in different languages, and built a work-optional lifestyle where I control my time, income, and location.
This isn’t theory.
This is what I’ve been personally doing — every single day — for nearly 20 years.
For my own companies.
For my own offers.
For my own revenue.
This is the actual model I use.
And I put the entire blueprint in this 332-page book that you can steal for only $7…
A day in the life of an Information Publisher…
Inside Information Publishing Secrets, You’ll Discover...
How to tap into the $200 billion digital education market by turning your expertise — or someone else’s — into a high-profit, low-maintenance info business.
The Faceless Model I've been using for the last 15 years: partner with subject-matter experts, turn their knowledge into scalable digital products, and build a million-dollar publishing business… without ever showing your face.
The 3 must-have product types every publishing business should launch… and 32 profitable info product formats that can scale fast in any niche.
The Music Producer Process: one of my favorite methods for launching income streams in 7 days or less (without using my name or appearing on camera).
How to create a revenue-generating digital product in under 90 minutes… even with no existing content or following.
How to use the "Fame Flywheel" to make any unknown expert the go-to authority in their industry within 90 days and sell based on perceived status, not effort.
Power Positioning Secrets: The high-leverage brand strategy used by billion-dollar companies — adapted for info and publishing businesses.
How to stop trading time for fees and start owning equity in expert-driven businesses by applying your skills like a publisher, not just a service provider.
How to build an info business you can walk away from (and still get paid!) using a couple super lean offers and automated flows.
Why most info and publishing businesses plateau under $20K/month… and the simple fix that unlocks scale without hiring or stress.
The pricing structure I’ve used to instantly double customer value… without adding extra work, bonuses, or tech.
How to turn "forgotten" niche markets into high-margin publishing cash cow machines even if they seem “too small” to be profitable.
The exact offer structures my businesses have used to acquire 1,000,000+ paying customers across multiple brands and industries over the last 20 years.
My 24-hour testing protocol to instantly validate a new offer… so you never waste time on a sinking ship.
The evergreen mini-funnel that brought in over $3.2M from cold traffic… with just one email a week.
The email + offer stack that converts cold leads on Day 1 and upgrades them into higher-ticket buyers with zero pressure.
And a ton more.
This isn’t some motivational pep talk.
It’s a tactical handbook for building income streams fast, with proven steps that actually scale.
I've Sold Every Kind of Information Product You Can Imagine…
Since 2006
Since 2006, I’ve personally launched and sold virtually every kind of information product and publishing model that exists... across dozens of markets, verticals, and multiple languages.
Free and $1 trials
Free + shipping funnels
$7–$97 low-ticket offers
$297–$5,000 courses and toolkits
Live events, bootcamps and live virtual intensives
Expensive "client-only" retreats in idyllic locations for ultra-premium clients
$2,000–$15,000 coaching and hybrid programs
$10,000–$50,000 masterminds
$50,000+ licensing deals, "done-with-you" and “done-for-you” offers
$100,000+ private consulting retainers and certification programs
Monthly recurring memberships and evergreen subscription funnels
Big 7-figure launches and passive evergreen systems
And the list goes on...
And even though I haven't made it a point to "get fame" in the space (not a big fan of social media), I’ve written several books on marketing, business, and entrepreneurship…
Spoken at dozens of in-person events, masterminds, and conferences across the world…
I was also the first CEO to be interviewed by Facebook for their "Inside Facebook" series — shot at their European headquarters in Dublin — after scaling one of my companies, an advertising and marketing agency I built from scratch, to 8 figures using the exact strategies I now teach.
And I’ve built a peaceful (yet highly profitable) publishing empire that operates globally — even when I’m offline for days at a time, without talking to my teams.
All while having an amazing lifestyle of freedom and choice.
No burnout. No daily grind.
Just simple systems, lean teams, and this publishing model that supports my life. Not the other way around.
And if you’ve ever felt like you’re sitting on untapped potential… this is how you unlock it
This book distills it all.
If you’ve ever wanted to build a real publishing business and have it work FOR you… without needing to chase clients, without "hopping on zoom" to get your brain picked by prospects, and without being glued to the screen… this is your starting point.
Multiply Income Streams…
Without Multitasking Your Life Away
Multiply Income Streams…
Without Multitasking Your Life Away
This isn’t about one “perfect” offer.
It’s about stacking income streams: small, high-leverage wins that compound.
You don’t need a unicorn product.
You need a system for turning ideas into income… over and over again.
That’s what this book gives you.
I’ve used it to:
✅ Scale offers to 6, 7 and 8-figures with a couple virtual assistants (at a 90% profit margin).
✅ Exit businesses built around PDFs and landing pages… for big paydays.
✅ Get daily Stripe notifications for years in niches and markets I personally know nothing about.
✅ Build a lifestyle of choice, abundance, and freedom while building long-term value and assets.
And When You Get Your Copy on This Page, You Also Get Access to a Ton of REAL Use Case, High-value Bonuses…
Bonus #1: The 1-Minute Profit Multiplier
Discover fast, high-impact tweaks you can apply to any info product to increase conversions and Average Order Value — overnight.
This tactical cheatsheet is pulled straight from my internal publishing systems and designed to create quick wins.
Whether you're optimizing an existing funnel or launching your first offer, these are the exact ideas we use to increase revenue without rebuilding anything.
$67 VALUE
FREE BONUS
Bonus #2: The Launch Command Checklist
This is the internal launch checklist my team has used on 1,000+ successful info offers. It walks you step-by-step through everything from positioning to traffic to delivery.
If you’ve ever felt stuck, scattered, or unsure where to start, this checklist gives you the exact launch sequence we use in the real world.
$67 VALUE
FREE BONUS
Bonus #3: Facebook Compliance Made Simple
If you’re planning to scale with Facebook ads, you need this. In this concise training, I break down what actually works TODAY… and what gets accounts shut down.
You’ll learn how to say what you need to say, stay compliant, and still convert at scale.
$67 VALUE
FREE BONUS
Bonus #4: The Million Dollar Daily Metrics Tracker
Used across my portfolio businesses, this plug-and-play Google Sheet tracks your revenue, CPA, AOV, ROI, and all the key metrics we use to make kill-or-scale decisions — all in one place.
No guessing. Just a simple dashboard designed to give you real visibility and real control, every single day.
$97 VALUE
FREE BONUS
Bonus #5: The 24-Hour Offer Validation Framework
The worst thing in information publishing is wasting time on the wrong offer. That's why we always test an offer before building anything.
This bonus gives you the exact email I’ve used for years to validate demand, pricing, and positioning in under 24 hours… using your own list or someone else’s. Includes a simple breakdown and short video explaining exactly how to deploy it fast.
$97 VALUE
FREE BONUS
Bonus #6: The $8 Million Ad Template
This plug-and-play ad template has generated over $8 million in sales across low-ticket and high-ticket offers.
I break down the exact structure, hook angles, and CTA positioning in both a swipe file and a short video… so you can use it for your next campaign immediately.
$97 VALUE
FREE BONUS
Bonus #7: The O.P.E. Case Study: $730,000 Without Being the Expert
In this 25-minute video, I walk you through a real publishing deal where I generated $730,000 using Other People’s Expertise… without being the expert, building the product, or showing my face.
You’ll see how I structured the deal, launched it, and got paid — with no audience, no content, and no personal brand.
$67 VALUE
FREE BONUS
Bonus #8: The $120K Refund Flip Framework
Turn complaints into conversions — and refunds into revenue. In this 12-minute training, you’ll learn the exact mindset and messaging shift we used to turn a refund request into a $120,000 sale.
Walk away with a simple, repeatable strategy you can apply to turn objections, hesitations, and angry customers into high-ticket deals.
$67 VALUE
FREE BONUS
Bonus #9: The 8-Figure High-Ticket Formula
This 2-hour deep dive shows you the exact process we’ve used to build premium publishing offers that consistently sell at $2K–$50K+ price points.
Whether you’re starting from scratch or looking to raise your prices, you’ll learn how to position, package, and scale offers across niches, languages, and delivery models. This is the high-ticket system behind multiple 7- and 8-figure high ticket offers.
$97 VALUE
FREE BONUS
Bonus #10: The Remote Sales Force Formula
Since 2008, I’ve built and scaled remote, commission-driven sales teams that close for me daily — without full-time staff, offices, or management headaches.
In this 1h39 training, I break down how to build lean, high-output sales infrastructure that runs without you and turns cold leads into clients around the clock.
$97 VALUE
FREE BONUS
BONUS: Access to the
IPS Community (Included Free)
BONUS: Access to the
IPS Community
(Included Free)
When you get Information Publishing Secrets today, you’ll also unlock access to the IPS Community: a dedicated space for publishers, experts, marketers, and entrepreneurs building and scaling real digital businesses.
Whether you're launching your first offer or your 10th one and scaling your publishing empire, the community gives you direct access to a network of ambitious (and kind) builders who are making big moves in the industry, applying the IPS system in real time, and growing every day.
Inside, you’ll get:
Community: Join a curated group of members sharing insights, progress, and support as they build their own scalable publishing businesses.
Access: Get early access to live events, insights, and pop-up sessions hosted by Matthias for the community.
Clarity: Stay inspired, plugged in, and surrounded by people who are serious about building real freedom through information publishing.
Access to the IPS community is included when you grab the book today.
Why Only $7?
I don’t need to sell this book to make a living.
This is the exact blueprint I use across my portfolio companies every single day. And I wanted to make it so accessible that it feels like stealing.
I want to put Information Publishing Secrets into as many hands as possible... because this is the book I wish someone had given me when I first started publishing and selling information back in 2006.
From packaging and positioning to pricing, promotion, and publishing at scale, this book walks you through the exact process I’ve used to launch and oversee 1,000+ offers across multiple markets and languages.
It’s 20 years in the trenches, distilled into 332 pages you can mark up, model, and use.
I believe those who’ve succeeded in an industry have a responsibility to give back… not to impress people, but to raise the standard. And I’m in a fortunate position where I don’t rely on selling this knowledge to survive.
Because I run a portfolio of businesses (both inside and outside the information publishing space) I don’t depend on teaching people how to make money online.
And that’s exactly why I can be fully transparent and radically generous with what’s inside this book. This is the same system I use across my companies and investments: shared with you, step by step.
This also comes from my background as a professional athlete. I’ve seen far too many “overnight experts” start selling high-ticket masterminds and pretending to be veterans after just a few months online. That’s not how you build real credibility and it’s not how you create lasting results.
So inside the book, I show actual screenshots, archived sales pages, and hard proof going back to 2006, so you can see exactly how this has worked in real markets, for real businesses, over real time.
This book is my way of sharing what works… and helping good people win.
You can download the full digital version of Information Publishing Secrets right now for just $7.
Click below to get instant access… and peek behind the curtain to see how the top 1% of info marketers and publishers are building powerful businesses and freedom-based lifestyles they actually love.
Frequently Asked Questions
What exactly do I get when I buy the book?
You’ll get instant digital access to Information Publishing Secrets: a 332-page tactical playbook based on $150M+ in real info product sales. It includes step-by-step systems, proven frameworks, offer templates, funnel strategies, email flows, pricing models, positioning insights, and behind-the-scenes breakdowns I’ve used to launch and oversee 1,000+ offers since 2006.
You also get free access to the the IPS Community: a community of information publishers, experts, marketers, operators, creators and strategists who want to connect with likeminded people and crush it with their online offers and publishing businesses.
Is this book just theory or will I actually be able to apply it?
This book was built to be used, not just read. It’s structured for execution, not inspiration. Everything inside is drawn from real-world experience and designed to help you implement, launch, and scale fast.
Do I need an audience or personal brand for this to work?
No. The book specifically teaches faceless and brandless publishing models — including how to partner with experts, use existing authority, or operate behind the scenes as the publisher (not the guru).
Can I use this if I’m a coach, freelancer, or service provider?
Absolutely. In fact, one of the core ideas is helping service providers and consultants stop trading time and start packaging their knowledge into scalable, automated digital offers. You’ll also learn how to partner with others and earn equity using this model.
Is this just for beginners or will advanced marketers get real value too?
This book delivers at every level. If you’re just starting out, it gives you the roadmap you need to launch fast and avoid years of wasted effort. But if you’ve already made millions (or even $100+ million) I guarantee there are strategies, models, and positioning shifts inside that can unlock new revenue streams, improve margins, and create more leverage in your business immediately.
I’ve bought a lot of info products before. How is this different?
This isn’t recycled content. It’s not a “how to sell a course” course. This is a veteran’s playbook based on $150M+ in info product sales, built and tested across dozens of industries. You’ll see real examples, archived funnels, and behind-the-scenes insights most sellers would never show you.
Why is it only $7? What’s the catch?
I run a portfolio business with ownership across multiple industries — including information publishing, e-commerce, SaaS, and offline companies. Because I don’t rely on selling information about making money online, I can be radically transparent and extremely generous with what’s inside this book. This is the exact blueprint I wish I had when I started. And now I’m handing it to you for just $7.
Is there a physical version?
Yes. On the checkout page, you’ll have the option to select a physical copy of the book and you can customize your order with several additional formats and resources if you’d like.
What if I don’t like it?
If you don’t find it useful, powerful, or valuable, just email support within 30 days and we’ll refund your $7. No questions asked. I’d rather have 100,000 people win with this than try to squeeze refunds.
What countries does this information publishing work in?
Information publishing works anywhere in the world, and in any language. I’ve used these strategies to sell globally, in virtually every country you can imagine. If you have internet access, you can run a global business, reach buyers worldwide, and build scalable income — without borders, inventory, or location limits.
Is the digital product market saturated in 2025?
Not even close. Digital commerce and online education is still exploding. What matters isn’t saturation — it’s strategy. Information Publishing Secrets shows you how to spot underserved markets, craft offers people want, and validate demand fast, so you never waste time building something that won’t sell.
Here's What You Get Access to:
332-Page Tactical Playbook
Built from 20 years in the trenches and over $150M in sales: this is the publishing system used to launch, scale, and sustain info businesses in any market.
Get Instant Access for Only $7
Note: If you select the Premium version, we'll email you after your order to collect your shipping details. Make sure to check your inbox (and promotions tab) so we can get your copy to you ASAP.
Here's What You Get Access to:
332-Page Tactical Playbook
Built from 20 years in the trenches and over $150M in sales: this is the publishing system used to launch, scale, and sustain info businesses in any market.
Get Instant Access for Only $7
Note: If you select the Premium version, we'll email you after your order to collect your shipping details. Make sure to check your inbox (and promotions tab) so we can get your copy to you ASAP.
Information Publishing Secrets
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