For freelancers, experts, coaches, marketers, consultants, and anyone who wants to build freedom through digital offers:
For freelancers, experts, coaches, marketers, consultants, and anyone who wants to build freedom through digital offers:
The Playbook Behind $150M in Information Product Sales, 20 Years of Quiet Wins Online... and a Lifestyle of Freedom, Simplicity and Scale
How to Capitalize on the $200 Billion Digital Education Boom...
Even If You Have No Audience, Product, or Brand (Yet)
How to Capitalize on the $200 Billion Digital Education Boom... Even If You Have No Audience, Product, or Brand (Yet)
Every few decades, a new window opens.
One that lets everyday people generate extraordinary income — without permission, connections, or startup capital.
That window is open now.
Online education, digital training, expert-driven content... it's BOOMING.
The information economy is expected to pass $200 billion annually — and those who know how to publish and package information knowledge are winning big.
But most people still don’t know how to tap into it… even as others get wealthy around them.
This book shows you exactly how to do it.
It reveals how I quietly built multiple 6-, 7-, and 8-figure info businesses since 2006… while working just a few hours a day, while having an amazing lifestyle and without chasing trends or spending hours posting daily.
Why Most People Stay Stuck... and How to Skip the Grind
You've probably been led to believe you need to…
– Build a personal brand
– Create endless content
– Launch complicated funnels
– Be the face of a podcast or YouTube channel
– Spend months “building authority” before you can earn anything
That’s the trap.
I call it the visible grind — a loud, exhausting loop that keeps smart people busy but broke.
But there’s another game being played.
A quieter one.
And much more profitable one.
By people who understand how to turn structured information into scalable, durable income streams.
No ego. No noise. No algorithm chasing.
They build offers. They own systems. They collect revenue 24/7.
And most of the time, you don’t even see them coming.
What It Really Means to
Be a Publisher Today
Being an information publisher today is about leverage.
All you need is:
➡️ A simple offer
➡️ A simple delivery method
➡️ A repeatable traffic + conversion engine
That’s it.
When you understand how to extract value from knowledge — and organize it into the right publishing model — everything changes.
You can take what you know (or what someone else knows), plug it into this framework, and start generating income in days… not months.
What This Model Actually
Looks Like in Real Life...
☕ Waking up in a sunlit villa, sipping your first coffee of the day as Stripe and PayPal quietly notify you of overnight sales
🚶 Taking long, relaxed walks through your favorite city (or hikes in nature)… while your emails close new customers on autopilot
🛫 Spontaneously booking a weekday trip to the Caribbean, the Mediterranean or the Swiss Alps without ever needing to "hop on a quick call" with pestering clients
🏖️ Glancing at your phone poolside and seeing new buyers flow in while your system does the heavy lifting
💰 Building and scaling your business from a rooftop lounge… or a quiet cabin in the mountains… or your favorite café around the corner
🔋 Working when creativity strikes — not when a boss or algorithm demands it
🧠 Spending more time thinking, creating, and designing your next move… and zero time pitching DMs or chasing clients
⏳ Living in full control of your time, income, and energy… because your offers are the engine and don't depend on your manual labor
This is the publishing life.
And once you experience it, there’s no going back.
It’s what I — and the top 1% of information publishers — do every single day.
How It All Started (From Zero)
I started selling online in the early 2000s — from a small bedroom in my parents’ house, armed with nothing but a small computer, an internet connection, and the drive to figure it out.
And in 2006, I launched my first real information product... in a market I knew nothing about.
I simply interviewed experts, transcribed the conversations, packaged the insights into an ebook… and sold it online.
And that's how I made my very first "info sale"... and it opened my eyes to a whole new world of leverage.
That’s when everything changed.
That’s when I discovered the true power of being an offer owner.
Of owning the pipeline.
Of controlling my own destiny.
This was right after I retired from professional tennis — where I had trained for years at the highest level, competed in the juniors against players like Rafael Nadal, Novak Djokovic, and many others you’ve likely seen on TV if you follow tennis.
I had been recruited by Roger Federer’s coach to train full-time at the National Tennis Academy… and even had the chance to hit with Roger himself.
But a career-ending injury forced me to pivot… fast, and for good.
So I went all-in on online entrepreneurship and committed to mastering the business of digital leverage.
It was 2007, and I had…
No audience.
No network.
No funding.
No credibility.
But I had one asset: the ability to test, launch, and refine offers, funnels, and businesses.
Since then, I’ve launched and consulted on 1,000+ information products, generated over $150 million in sales across dozens of industries in different languages, and built a work-optional lifestyle where I control my time, income, and location.
This isn’t theory.
This is what I’ve been personally doing — every single day — for nearly 20 years.
For my own companies.
For my own offers.
For my own revenue.
This is the actual model I use.
And I put the entire blueprint in this 332-page book that you can steal for only $7.
A day in the life of an Information Publisher…
Inside Information Publishing Secrets, You’ll Discover...
How to tap into the $200 billion digital education market by turning your expertise — or someone else’s — into a high-profit, low-maintenance info business.
The 'Faceless Model' I've been using for the last 15 years: partner with subject-matter experts, turn their knowledge into scalable digital products, and build a million-dollar publishing business… without ever showing your face.
The 3 must-have product types every publishing business should launch… and 32 profitable info product formats that can scale fast in any niche.
The Music Producer Process: one of my favorite methods for launching income streams in 7 days or less (without using my name or appearing on camera).
How to create a revenue-generating digital product in under 90 minutes… even with no existing content or following.
How to use the "Fame Flywheel" to make any unknown expert the go-to authority in their industry within 90 days and sell based on perceived status, not effort.
Power Positioning Secrets: The high-leverage brand strategy used by billion-dollar companies — adapted for info and publishing businesses.
How to stop trading time for fees and start owning equity in expert-driven businesses by applying your skills like a publisher, not just a service provider.
How to build an info business you can walk away from (and still get paid!) using a couple super lean offers and automated flows.
Why most info and publishing businesses plateau under $20K/month… and the simple fix that unlocks scale without hiring or stress.
The pricing structure I’ve used to instantly double customer value… without adding extra work, bonuses, or tech.
How to turn "forgotten" niche markets into high-margin publishing cash cow machines even if they seem “too small” to be profitable.
The exact offer structures my businesses have used to acquire 1,000,000+ paying customers across multiple brands and industries over the last 20 years.
My 24-hour testing protocol to instantly validate a new offer… so you never waste time on a sinking ship.
The evergreen mini-funnel that brought in over $3.2M from cold traffic… with just one email a week.
The email + offer stack that converts cold leads on Day 1 and upgrades them into higher-ticket buyers with zero pressure.
And a ton more.
This isn’t some motivational pep talk.
It’s a tactical handbook for building income streams fast, with proven steps that actually scale.
I've Sold Every Kind of Information Product You Can Imagine…
Since 2006
Since 2006, I’ve personally launched and sold virtually every kind of information product and publishing model that exists... across dozens of markets, verticals, and multiple languages.
Free and $1 trials
Free + shipping funnels
$7–$97 low-ticket offers
$297–$5,000 courses and toolkits
Live events, bootcamps and live virtual intensives
Expensive "client-only" retreats in idyllic locations for ultra-premium clients
$2,000–$15,000 coaching and hybrid programs
$10,000–$50,000 masterminds
$50,000+ licensing deals, "done-with-you" and “done-for-you” offers
$100,000+ private consulting retainers and certification programs
Monthly recurring memberships and evergreen subscription funnels
Big 7-figure launches and passive evergreen systems
And the list goes on...
And even though I haven't made it a point to "get fame" in the space (not a big fan of social media), I’ve written several books on marketing, business, and entrepreneurship…
Spoken at dozens of in-person events, masterminds, and conferences across the world…
I was also the first CEO to be interviewed by Facebook for their "Inside Facebook" series — shot at their European headquarters in Dublin — after scaling one of my companies, an advertising and marketing agency I built from scratch, to 8 figures using the exact strategies I now teach.
And I’ve built a peaceful (yet highly profitable) publishing empire that operates globally — even when I’m offline for days at a time, without talking to my teams.
All while having an amazing lifestyle of freedom and choice.
No burnout. No daily grind.
Just simple systems, lean teams, and this publishing model that supports my life. Not the other way around.
And if you’ve ever felt like you’re sitting on untapped potential… this is how you unlock it
This book distills it all.
If you’ve ever wanted to build a real publishing business and have it work FOR you… without needing to chase clients, without "hopping on zoom" to get your brain picked by prospects, and without being glued to the screen… this is your starting point.
Multiply Income Streams…
Without Multitasking Your Life Away
Multiply Income Streams…
Without Multitasking Your Life Away
This isn’t about one “perfect” offer.
It’s about stacking income streams: small, high-leverage wins that compound.
You don’t need a unicorn product.
You need a system for turning ideas into income… over and over again.
That’s what this book gives you.
I’ve used it to:
✅ Scale offers to 6, 7 and 8-figures with a couple virtual assistants (at a 90% profit margin).
✅ Exit businesses built around PDFs and landing pages… for big paydays.
✅ Get daily Stripe notifications for years in niches and markets I personally know nothing about.
✅ Build a lifestyle of choice, abundance, and freedom while building long-term value and assets.
BONUS: Access to the
IPS Community
(Included Free)
BONUS: Access to the
IPS Community (Included Free)
When you get Information Publishing Secrets today, you’ll also unlock access to the IPS Community: a dedicated space for publishers, experts, marketers, and entrepreneurs building and scaling real digital businesses.
Whether you're launching your first offer or your 10th one and scaling your publishing empire, the community gives you direct access to a network of ambitious (and kind) builders who are making big moves in the industry, applying the IPS system in real time, and growing every day.
Inside, you’ll get:
Community: Join a curated group of members sharing insights, progress, and support as they build their own scalable publishing businesses.
Access: Get early access to live events, insights, and pop-up sessions hosted by Matthias for the community.
Clarity: Stay inspired, plugged in, and surrounded by people who are serious about building real freedom through information publishing.
Access to the IPS community is included when you grab the book today.
BONUS #1: The Audiobook
The Audiobook Edition:
Listen. Absorb. Execute.
TOTAL VALUE: $27.00
Prefer to listen?
You’ll get the complete audiobook version of Information Publishing Secrets — narrated so you can absorb the full 332-page playbook while walking, training, or driving.
It’s the same raw, tactical blueprint, just delivered in audio format for learning on the go.
Format: Downloadable Audiobook (MP3)
Get This FREE in the Bundle When You Order Today!
BONUS #2: 10-Hour Private Workshop
The Legacy Deep Dive Workshop: 20 Years of Wins, Losses & Publishing Power Moves
TOTAL VALUE: $297.00
This is the unfiltered, behind-the-scenes journey of 20 years in the publishing trenches.
Over the course of this 10-hour private workshop, I take you year by year — from the early 2000s all the way to today — through the offers, launches, decisions, and pivots that built a multi-million-dollar publishing career and advising track record across 7, 8, and 9-figure online businesses.
I open the vault and reveal the real stories, archived footage, WayBack Machine Internet Archive links, internal docs, private links, screenshots, and raw materials from a $150M+ information publishing career.
It’s equal parts confession, strategy, and never-before-seen archive — showing you the actual offers, decisions, and frameworks that worked (and the ones that didn’t), straight from the cutting room floor of two decades in the game.
This is stuff I’ve never shared in public. And probably never will again.
If you’ve ever wanted to peek behind the curtain and see how the top 1% of publishers actually operate… this is it.
Inside this 10-hour "tell-all" workshop training, you’ll discover:
The ugly home-study DVD offer that sold $3,000 packages by phone.
How I built my first phone sales teams in 2010 from scratch and scaled to 30+ closers without losing my mind.
The archive of high-ticket funnels that worked without a personal brand… including links, screenshots, and numbers.
The exact system I used to launch 50+ offers in a single year — and what I’d do differently now.
Why hitting rock bottom in 2014 (after losing $500,000+) became the most important turning point of my life.
The “equity shift” mindset that turned me from operator into investor… and how I built a portfolio that prints while I live a retired life.
The TIME COMPRESSION concept I started implementing in 2013 that allows companies to do 10x more in a month than the competition does in a year.
A behind-the-scenes look at the licensing offer that netted 7 figures in less than 30 days.
The moment I realized most “gurus” are broke, and how to structure your business for quiet power and peace.
The 3-part ascension model that let us sell $2k–$25k packages without pressure or burnout.
How I ran daily LIVE webinars across markets in multiple languages and trained a team to close while I slept.
Private funnel screenshots, archive pages, and real campaigns from 2006 to today (never shown publicly).
Why I shut down a profitable multimillion-dollar agency at its peak … and what I built instead that gave me time, freedom, and equity.
How I quietly helped experts scale to 7+ figures using a model I call Partner & Profit (no personal brand needed).
The painful and life-defining lessons behind my $500k loss… and how it forced me to notice red flags and implement "business safeguards".
Why some of my biggest paydays came from “boring” offline businesses with no branding, no email list, and no marketing.
The 20-year portfolio vision I now follow — and what I would do differently if I started from scratch today.
Get This FREE in the Bundle When You Order Today!
BONUS #3: 51-minute Private Workshop
31 Immutable Lessons of Master Publishers and Information Marketers
TOTAL VALUE: $97.00
After 20+ years in the trenches launching, consulting on, and optimizing 1,000+ offers, I’ve boiled down the most powerful, repeatable insights into one tactical field manual.
These 31 lessons are the patterns that come up over and over again across markets, niches, and price points. They’re the operating system of every successful publisher I’ve ever worked with — including my own business.
Whether you're new or already in motion, these are the shortcuts to publishing and selling expertise and information like a pro.
Inside this tactical manual, you’ll uncover:
Why “chasing the big win” kills more businesses than it builds… and the better path to compounding income.
The cash-stacking strategy that builds 6-figure streams without breaking anything.
The overlooked decision that quietly determines whether a business becomes a peaceful cash machine… or a source of endless stress.
Why the top 1% of expert publishers and marketers deliberately IGNORE trends (and what they build instead that keeps paying them for years).
The real reason most “scalable” offers quietly die within 6 months (and why the boring ones don’t).
What happens when you stop chasing growth and start stacking lean 6-figure streams like bricks in a financial fortress.
What seasoned publishers know about funnels that still print money a decade later (even without new content or ads).
Why the most profitable people in your niche aren’t the loudest… and how they’re quietly making millions under the radar.
The counterintuitive reason some of the simplest funnels outperform complex, expensive marketing stacks.
The uncomfortable truth about scaling too far, too fast — and the freedom that comes from not trying to grow beyond your ceiling.
Get This FREE in the Bundle When You Order Today!
Why Only $7?
I don’t need to sell this book to make money.
This is the exact blueprint I use across my portfolio companies every single day. And I wanted to make it so accessible that it feels like stealing.
I want to put Information Publishing Secrets into as many hands as possible... because this is the book I wish someone had given me when I first started publishing and selling information back in 2006.
From packaging and positioning to pricing, promotion, and publishing at scale, this book walks you through the exact process I’ve used to launch and oversee 1,000+ offers across multiple markets and languages.
It’s 20 years in the trenches, distilled into 332 pages you can mark up, model, and use.
I believe those who’ve succeeded in an industry have a responsibility to give back… not to impress people, but to raise the standard. And I’m in a fortunate position where I don’t rely on selling this knowledge to survive.
Because I run a portfolio of businesses (both inside and outside the information publishing space) I don’t depend on teaching people how to make money online.
And that’s exactly why I can be fully transparent and radically generous with what’s inside this book. This is the same system I use across my companies and investments: shared with you, step by step.
This also comes from my background as a professional athlete. I’ve seen far too many “overnight experts” start selling high-ticket masterminds and pretending to be veterans after just a few months online. That’s not how you build real credibility and it’s not how you create lasting results.
So inside the book, I show actual screenshots, archived sales pages, and hard proof going back to 2006, so you can see exactly how this has worked in real markets, for real businesses, over real time.
This book is my way of sharing what works… and helping good people win.
You can download the full digital version of Information Publishing Secrets right now for just $7.
Click below to get instant access… and peek behind the curtain to see how the top 1% of info marketers and publishers are building powerful businesses and freedom-based lifestyles they actually love.
Here's What You Get Access to:
332-Page Tactical Playbook
Built from 20 years in the trenches and over $150M in sales: this is the publishing system used to launch, scale, and sustain info businesses in any market.
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Information Publishing Secrets
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